Pay-Per-Click Advertising: The King Of All Advertising!

Introducing... pay-per-click advertising! Also known as the king of all advertising! With this method of advertising, you only pay for results meaning you don't pay a thing unless someone clicks through to your website. Hence the name pay-per-click advertising! There are major ups and downs that come along with pay-per-click advertising, so I don't recommend it to complete beginners in this internet marketing world. I strongly suggest everyone do their due diligence when it comes to pay-per-click advertising and learn everything you can! When done right, pay-per-click advertising can be VERY profitable for you! When done wrong, you can end up hundreds of dollars in the hole! So, I stress to you again, do your due diligence with pay-per-click advertising so you get it done right the first time around!

Now, let me begin by explaining further what exactly pay-per-click advertising is. As I stated before, it is a method of advertising where you only pay for results. You only pay when people click an ad leading to your website. Pay-per-click advertising is run by the major search engines (Google, Yahoo, MSN) and various other smaller search engines. The two most popular pay-per-click programs are AdWords by Google and Overture by Yahoo. When you obtain pay-per-click advertising through these search engines, you create an ad which is displayed in the search engines. To see an example of a Google pay-per-click ad, go to Google.com and search for anything. When the results come up, you will see some ads along the right side of the search results under "Sponsored Links". These are pay-per-click ads. If you click on one of them, the publisher of that ad pays Google a set amount for that click. The same thing happens with Yahoo, MSN, and every other search engine that offers pay-per-click advertising. The reason pay-per-click advertising is so popular is because hundreds of thousands of people use search engines DAILY! That means hundreds of thousands of potential customers for you every day! And when people search through these search engines, only ads relevant to the searches show up. So, you only receive targeted visitors to your website. That's why pay-per-click advertising is so effective! But, it has to be done right!

As effective as pay-per-click advertising is, if done wrong, you could end up with completely opposite results from which you desired! Pay-per-click advertising will send many visitors to your website, but it is YOUR job to convert them into customers! People won't buy from a sloppy, badly designed website! So, make sure your website is clean and professional. If you are advertising a website in which you are an affiliate of, make sure the website looks professional and not something someone put together in 15 minutes! That just has scam written all over it because it shows that the owner doesn't care about anything else except making a little money and won't take the time to put together a presentable website. Your website is your visitors' first impression of YOU! So make sure your website looks nothing less than professional. Another tip is to write ads that are only relevant to your website. If your website is about cat toys, don't write ads about cat litter. Although your website is about cats, people searching for cat litter are not currently interested in cat toys. People will click through to your website and see that you don't have what they are searching for and will return back to the search engine. But, you will still be responsible for paying for those clicks! So make sure your ads are highly relevant to your website!

Now, I could go on and on giving you tips and techniques on how to effectively use pay-per-click advertsing so that it results in thousands of dollars for you, but unfortunately my knowledge of pay-per-click advertising is limited. So, I'd like to make two recommendations to you if you're really interested in getting started with pay-per-click advertising.

First, I'd like to recommend Beating AdWords by Kyle and Carson, also known as the "Wealthy Affiliates". Kyle and Carson started using pay-per-click advertising through Google AdWords a few years back and now they've mastered every technique of it! They now make thousands of dollars DAILY through Google AdWords alone. So, if you are serious about learning how to make serious money through Google AdWords, then Beating AdWords is the perfect starting point for you! Click Here for more information!

Second, I'd like to recommend Google Money Pro by Steven Holdaway. Steven has SIX (count 'em SIX!) years of experience with pay-per-click advertising through Google AdWords. He now makes $120,000 easily every month through AdWords! It's always been said that one way to become successful yourself is to learn from someone who is already successful! So, I highly recommend Google Money Pro to you if you're interested in learning the same tips, tricks, and techniques Steven uses to make $120K every month with Google AdWords. Click Here for more information.